Recruiter4You is currently assisting a client company within the iGaming industry in hiring a Senior Affiliate Manager to play a key role in scaling and optimising their global affiliate programme.

This is a high-impact role focused on driving growth across casino and sportsbook verticals, managing strategic partner relationships, and building a sustainable, performance-driven affiliate ecosystem. The successful candidate will take a data-led approach to acquisition, focusing on high-quality traffic, conversion optimisation, player value (LTV), and long-term commercial performance.

The position can be based in Tallinn or Malta, with the flexibility to work fully remote under a service agreement, depending on candidate profile and agreement.

Alongside core responsibilities, the role includes mentoring Affiliate Managers, supporting team development, and working closely with senior stakeholders (including Head of Acquisition / CMO) to improve processes, performance frameworks, and overall team efficiency.

Responsibilities

• Own and develop the global affiliate strategy across casino and sportsbook verticals

• Define and track key KPIs including FTDs, NGR, LTV, ROI, and payback

• Build a scalable, long-term affiliate ecosystem focused on sustainable growth

• Align affiliate activity with Risk, Compliance, CRM, BI, and other internal teams

• Recruit, onboard, and grow a diverse portfolio of partners, including:

  • Tier-1 iGaming affiliates

  • Crypto-native publishers and communities

  • Streamers, KOLs, and content creators (Twitch, Kick, YouTube, X)

  • PPC and media buying partners (where permitted)

• Negotiate commercial terms (RevShare, CPA, Hybrid, fixed fees, bespoke deals)

• Manage and retain high-value, top-tier affiliate partners

• Identify and remove low-quality or fraudulent traffic sources

• Drive revenue growth through strong partner relationships and commercial optimisation

• Own performance reporting and insights in collaboration with BI teams

• Monitor and optimise conversion, player quality, LTV, fraud, and bonus abuse

• Test and implement new acquisition models, funnels, and partner types

• Ensure compliance with brand guidelines, RG policies, and jurisdictional regulations

• Support fraud detection and prevention in collaboration with internal teams

• Review affiliate deals as first line of approval before escalation

• Mentor and support Affiliate Managers through coaching and training

• Improve internal workflows including onboarding, deal approval, and optimisation processes

• Coordinate promotional materials and exclusive offers with partners

• Oversee affiliate settlements and ensure accuracy of payments

• Collaborate across CRM, Product, BI, Legal, Media Buying, and Social Media teams

• Support alignment across acquisition channels and campaigns

• Represent the business at industry events and conferences (travel may be required)

• Perform additional tasks as required by management

Skills & Experience

• Strong analytical mindset with experience in BI tools, Excel, and performance tracking

• Proven experience in affiliate strategy, revenue optimisation, and negotiation

• Strong relationship management skills with high-value partners

• Ability to work effectively with cross-functional and senior stakeholder teams

• High attention to detail, especially in reporting, compliance, and payments

• Excellent written and spoken English

• Experience in iGaming, sports betting, or crypto gaming is highly desirable

• Willingness to travel for industry events when required

• Strong commercial acumen with a proactive, data-driven approach