Our client is seeking a passionate and data-driven UX Researcher to help shape engaging, intuitive, and high-impact product experiences. This role will play a key part in uncovering user needs, motivations, and behaviours, ensuring customer insights directly influence product strategy and decision-making.

You will collaborate closely with Product Managers, UX/UI Designers, and Engineering teams, driving user-centric research initiatives across the full customer journey while helping optimise experiences in a fast-paced and highly data-driven environment.

Responsibilities

• Conduct end-to-end user research across the customer lifecycle, including registration, first deposit, activation, retention, churn, and reactivation journeys

• Analyse payment and wallet experiences, including deposit flows, payment method coverage, withdrawal journeys, and transaction clarity

• Evaluate promotional mechanics and user engagement across features such as wagering requirements, bonus structures, and campaign interactions

• Support audience segmentation initiatives and help create tailored UX experiences for different user groups including VIP, high-value, casual, and recreational customers

• Research and optimise vertical-specific user journeys including Sportsbook, Casino, and Live Casino experiences

• Conduct market-specific and localisation research to improve regional user experiences

• Partner with Product teams to proactively identify research opportunities and influence product strategy

• Design and execute a variety of qualitative and quantitative research methodologies including:

  • Usability testing

  • User interviews

  • Surveys

  • Ethnographic research

  • Behavioural and data analysis

• Translate findings into actionable insights and deliver clear reports and presentations to stakeholders

• Advocate for users and ensure research findings directly influence product decisions

• Collaborate with UX, Product, and Engineering teams throughout the development lifecycle

• Improve research frameworks, methodologies, tooling, and internal research processes

• Stay updated with industry trends and emerging UX research practices

Requirements

• Minimum 2+ years of experience in UX Research with a strong portfolio demonstrating previous work

• Proven experience conducting both qualitative and quantitative research

• Ability to work independently while collaborating effectively within cross-functional and distributed teams

• Experience using research and analytics platforms such as UserZoom, Maze, FullStory, GA4, or similar tools

• Strong analytical mindset with excellent storytelling and presentation abilities

• Experience influencing stakeholders and driving product decisions through research insights

• Familiarity with behavioural analytics tools such as FullStory or Hotjar is considered advantageous

• Excellent written and spoken English communication skills

• Previous experience within Fintech or Web3 environments is beneficial

• iGaming experience would be considered a strong advantage

What We're Looking For

We are looking for someone curious, analytical, and passionate about understanding user behaviour. The ideal candidate enjoys turning complex research findings into meaningful product improvements and thrives in collaborative, fast-moving environments where user experience is central to success.

This reads more like a polished external job advert and flows closer to the style agencies use for candidate outreach and LinkedIn posts.