Location: Remote or Hybrid (Malta-based)

About the Role

Our Client is launching a new brand and building our growth engine from zero. This is a build-from-scratch leadership role.

As Head of Affiliates, you will own the full affiliate strategy and execution from day one. You will design, launch, and scale the affiliate program end-to-end, with full accountability for performance. This includes partner acquisition, relationship management, commercial negotiations, performance optimization, and long-term strategic growth.

Operating with a high degree of autonomy and commercial ownership, you will work directly under the direction of the COO and play a key role in shaping the company’s overall growth strategy.

If you thrive in early-stage environments, enjoy turning blank pages into scalable growth channels, and already have a trusted network ready to activate, this role is for you.

Key Responsibilities

• Own and build the affiliate channel from the ground up, including strategy, execution, and performance

• Recruit, onboard, and activate high-quality affiliate partners globally

• Leverage your existing affiliate network to generate early traction and sustainable growth

• Lead commercial negotiations, commission models, and bespoke partner agreements

• Manage, optimize, and scale affiliate performance using MyAffiliates / My Affiliate tools

• Define, monitor, and optimize key KPIs including CPA, ROI, LTV, and volume growth

• Identify new growth opportunities across markets, traffic sources, and partner types

• Work closely with Marketing, CRM, Product, and Leadership teams to align acquisition, conversion, and retention strategies

• Liaise with the CRM team to ensure acquisition efforts are aligned with player lifecycle and value

• Ensure compliance with brand standards, legal requirements, and platform guidelines

• Continuously test, iterate, and refine strategies in a fast-moving startup environment

Required Skills & Experience

• 3+ years of proven experience in online casino affiliate management, operating at mid-senior or senior level

• Demonstrated experience owning and scaling affiliate programs, ideally in a startup or high-growth environment

• Strong proficiency with My Affiliate / MyAffiliates platforms

• Advanced working knowledge of Excel or Google Sheets for reporting, forecasting, and analysis

• Fluent English required; additional languages are a strong advantage

• Strong leadership presence with excellent written and verbal communication skills

• Advanced negotiation skills with a strong commercial and strategic mindset

• Established and active network of high-performing affiliate partners

• Proven ability to deliver measurable growth and optimize performance at scale

Additional Key Skills

• Strategic leadership mindset combined with hands-on execution

• Highly data-driven with strong analytical and decision-making skills

• Deep understanding of affiliate traffic models, partner economics, and deal structures

• Ability to set priorities, define roadmaps, and execute in a startup environment

• Entrepreneurial mindset with full ownership and accountability

• Strong problem-solving ability and comfort operating with ambiguity

What is Offered

• Ownership of a core growth channel from brand launch onward

• High autonomy and direct influence on company strategy

• Close collaboration with senior leadership and the COO

• High-impact role in a fast-growing startup environment

• Competitive compensation with a performance-driven variable structure aligned with seniority and experience

• Conference & travel budget