One of our partners in Cyprus is looking for a skilled and motivated CRM/Monetization Manager to join a new exciting company in Cyprus. This is a key role for a hands-on professional with iGaming industry experience, responsible for driving customer engagement, retention, and lifetime value. You will have full ownership of CRM operations, playing a crucial role in the company’s success.

Responsibilities:

Customer Engagement & Retention

• Develop, implement, and optimize CRM strategies to enhance engagement, retention, and customer lifetime value.
• Design and manage customer lifecycle campaigns, including onboarding, loyalty programs, and reactivation initiatives.

Onboarding Strategy

• Create and execute comprehensive onboarding strategies to engage, educate, and retain new customers.
• Manage multi-channel onboarding campaigns (email, SMS, push notifications) to guide customers from their first interaction.
• Define key stages of the customer journey and develop automated workflows for seamless progression.

Campaign Management

• Develop personalized, data-driven campaigns to boost player activity and engagement.
• Monitor campaign performance, analyze KPIs, and implement continuous improvements.

Data Analysis & Insights

• Analyze customer data to identify patterns, trends, and opportunities for targeted marketing efforts.
• Leverage insights to build personalized onboarding and retention experiences for different customer segments.

Team Collaboration

• Work closely with Product, Marketing, and Customer Support teams to ensure a seamless and engaging customer journey.
• Coordinate with the technical team to ensure smooth CRM platform functionality and integrations.

Process Optimization

• Conduct A/B testing to identify the most effective communication strategies.
• Continuously refine processes to enhance operational efficiency and improve customer experiences.

What We’re Looking For:

• Proven CRM management experience in the iGaming or Sportsbook industry.
• Strong understanding of customer segmentation, lifecycle marketing, and campaign personalization.
• Proficiency in CRM tools and platforms, with the ability to troubleshoot and optimize systems.
• Analytical mindset with experience in data interpretation and actionable insights.
• Excellent written and verbal communication skills, with experience creating customer-facing content.
• Deep understanding of customer behavior and ability to design personalized engagement journeys.
• Fluent in English (both written and spoken); additional languages are a plus.
• Ability to work full-time on-site in Cyprus.

What they Offer:

✔ A dynamic and collaborative work environment.
✔ The opportunity to make a significant impact in a key role.
✔ Competitive salary and benefits package.
✔ Growth opportunities within a fast-growing online casino platform.

If you're passionate about CRM, customer engagement, and data-driven marketing, we’d love to hear from you. Apply now and be part of our journey!