Head of Product – Sofia, Bulgaria (Relocation)
Full-time | On-site | Relocation supported | Senior Leadership Role
We are working with a fast-growing B2B sportsbook technology company powering operators across Europe and Latin America.
They are now entering an exciting transformation phase, rebuilding their product and R&D operation for the next stage of growth. This is a hands-on product leadership role, working closely with engineers and R&D rather than managing from a distance.
You will own the product strategy, lead the product team and help define how product development evolves in an AI-first environment.
What you will own
Lead the product team and own the journey from ideas and specifications through to builds and releases
Define the AI-first product operating model, including specification, prototyping and validation
Extend and optimise SportOS, including APIs, backend capabilities, versioning and developer experience
Lead a detailed product capability audit against leading sportsbook platforms and create a roadmap to close key gaps
Own product roadmap and prioritisation alongside operators, Trading and Engineering
Represent Product with key operators and prospects
What success looks like
Within the first 12 months, you will:
Improve the speed and quality of the Product-to-R&D cycle
Complete the capability audit and establish a clear, prioritised development plan
Deliver new backend features and APIs that are adopted by operators in production
Establish a modern AI-driven product operating model
Build a roadmap that gives the commercial team a clear direction to sell against
What we are looking for
Proven experience building products directly alongside Engineering/R&D teams, with strong technical involvement in specifications and trade-offs
Experience building and managing product teams and development processes, not just roadmaps
Strong understanding of how AI is changing product management and software development
AI-first mindset, with practical experience using AI tools across specification, prototyping and validation
Comfortable working directly with operators and balancing product scope against commercial value
Sportsbook or betting experience is a plus, but not essential
The opportunity
A genuinely influential senior leadership position with the opportunity to shape the future of product, R&D and AI-driven development within an international B2B sportsbook technology business.
Senior international-market leadership package + equity participation. Compensation to be agreed with the successful candidate.
- Department
- Software Development
- Locations
- Sofia
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