Location: Europe (Remote / Hybrid options considered)
Industry: Crypto Casino & Sportsbook

Recruiter4You has been entrusted by a well-established, fast-growing online crypto casino and sportsbook group entering a new phase of global expansion. We are seeking an exceptional Head of CRM to lead customer retention strategy, lifecycle marketing, and player value optimisation at a global level.

This is a senior leadership role with direct impact on revenue growth and EBITDA performance. The successful candidate will design and execute a best-in-class CRM strategy to maximise player lifetime value, expand the mid-tier player base, and build a strong VIP pipeline within a competitive crypto-native environment.

Responsibilities

CRM Strategy & Retention

• Own and execute the global CRM and retention strategy across casino and sportsbook products.

• Drive measurable improvements in LTV, ARPU, retention, and reactivation performance.

• Design lifecycle marketing frameworks including onboarding, activation, cross-sell, churn prevention, and reactivation.

Mid-Tier & VIP Growth

• Build structured programmes to grow mid-tier player segments.

• Identify and nurture high-potential VIP players through tailored value ladders.

• Optimise bonus strategies and incentives to support sustainable player value growth.

Crypto-Native CRM Innovation

• Develop retention mechanics tailored to crypto player behaviour.

• Leverage token incentives, wallet insights, gamification, and real-time data.

• Align CRM initiatives with product innovation and payment strategy.

Data, Automation & Personalisation

• Lead CRM automation strategy across email, SMS, push, in-app, and on-site channels.

• Implement advanced segmentation using behavioural and transactional data.

• Partner with BI teams to develop predictive churn and player-value models.

• Introduce continuous A/B testing frameworks to optimise ROI.

Leadership & Stakeholder Management

• Build and lead a high-performing CRM team.

• Establish KPIs tied directly to EBITDA contribution and retention performance.

• Work closely with Product, Marketing, BI, and VIP teams.

Requirements

• 10+ years’ CRM or retention experience within online gaming.

• Proven success driving revenue growth through retention strategies.

• Senior-level experience in crypto casino or crypto sportsbook environments (essential).

• Strong expertise in segmentation, lifecycle marketing, automation, and bonus optimisation.

• Advanced knowledge of CRM platforms and data-driven decision-making.

• Strong commercial awareness, balancing growth with margin control.

Personal Profile

• Strategic yet hands-on leader.

• Analytical and performance-driven mindset.

• Strong cross-functional communication skills.

• High ownership mentality and accountability for results.

Compensation & Benefits

• Highly competitive European market salary.

• Performance bonus linked to retention KPIs and EBITDA growth.

• Long-term incentive structure.

• Relocation support if required.

• Significant career growth within a scaling global business.