Are you a skilled casino content writer with leadership experience, looking for your next big step? This role is your chance to take full ownership of a growing casino product within a leading sportsbook environment. You’ll shape its content strategy, drive performance, and build your own team around it. It’s a unique opportunity for someone ready to combine hands-on expertise with a broader leadership challenge.

What you’ll be doing

• Shape the future of the product: Own and execute a content strategy that fuels growth and aligns with business goals.
• Build and lead your team: Recruit, coach, and inspire writers and content specialists as the product expands.
• Deliver high-impact content: Create engaging, SEO-driven, and compliant casino content that resonates with users.
• Stay ahead of the curve: Use market insights, keyword research, and performance data to optimize content and boost results.
• Safeguard quality and compliance: Ensure all content meets industry standards and regulatory requirements.
• Work across teams: Collaborate with design, SEO, development, and affiliates to launch seamless campaigns.
• Mentor and grow talent: Support your team’s development with feedback, training, and skill-building.

What makes you a great fit

• Native German speaker with outstanding writing and communication skills.
• Solid experience in iGaming, specifically casino content (sportsbook experience is a plus).
• Proven background in leading, mentoring, and growing teams.
• Strong knowledge of SEO, compliance, and content marketing best practices.
• Excellent project management and organizational skills.
• Entrepreneurial mindset: you take initiative, own your projects, and thrive on growing something from scratch.